✨The Sad Truth Why We’re Still not Investing and how You Have the Power to Turn your Finance Fate Around!

The other night, I was out for drinks with two friends. We were best friends in high school, lost touch for a couple years and found each other again. Yay. Anyway we got talking.

One works in the city (with a gorgeous view of London Bridge btw) and the other started her own design biz and is totally crushing it. 

What struck me was how open we all were about our finances. From how much we earn to how much we invest – or don’t! Totally different to our parents’ gen and their parents. My mum’s dad would literally shudder at the thought of having to talk about money to his kids.

The 3 of us have wildly different attitudes to risk and it totally shows in how we all handle our money so very differently. One is pretty risk averse. She told me how her money was tied up in cash and by money I mean ~£50k!

I asked her if she would think about thinking about investing in the stock market. She said her dad didn’t but he was into property. So she pulled her funds into a property venture and she now owns part of a property up North!

If our parents invest (or don’t) chances are we do the same

The other friend quit her job to start something on her own – that takes courage and is very risky in its own right. Not to be taken lightly! But somehow when it comes to investing she’s different.

Mother sat next to her son talking to him who looks a bit disappointed
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She told me if she ever saw her portfolio down by 20% (I did NOT tell her what % the average portfolio lost in 2022, which was 40% btw!) it would make her feel physically sick.

Surely if you can handle risk in your job, you’d be able to handle it (or even want it) in other areas, like investing. 

But she told me she doesn’t invest in the stock market because she doesn’t understand it. She said she hasn’t a clue what it all means. She said her dad doesn’t invest in it and neither does she. Around 30% of Gen Z are now thinking of hiring a financial advisor (“FA”) – here’s what you must know before!

And in that moment I kinda realised what separates us who invest from those who don’t isn’t always up to su – it’s most likely whether our parents were investors, or not. Or at the very least if they spoke about this stuff to their kids.

My dad taught me how to invest and boy am I grateful for it

I realised something I took for granted for a long time was the headstart I had in life. Not by being handed out endless dollar bills or a trust fund but the knowledge my dad gave me.

He started investing in his late 30s, I started in my early 20s and my brother started in his teens. It’s all about passing on knowledge and that’s what I’m trying to do! To burst the money taboo. As many as 80% of us get our financial advice from this one place – here’s how to make it work for you, not against you!

I know that’s unfair and purely unlucky but that’s so much of what I’ve seen. And unless you don’t work in finance or studied finance at some point, the whole thing of investing can seem so intimidating and like it just isn’t made for you.

It almost makes you feel dumb. But that’s so far from the truth. Anyone can be an investor. It doesn’t take high IQs. I just wish more people knew that.  

Studious girl carrying a stack of books in a library
Photo by cottonbro studio on Pexels.com

And coming from someone who not only studied finance but now works in finance, not once was there a class called ‘Investing 101’. But I managed to write all about behavioural finance in my dissertation.

On my uni group chats, you wouldn’t believe how many happily (naively?) threw their life’s savings at crypto. From dogecoin to I-don’t-remember-what-else coin, they chucked thousands into it. And these are people with an actual finance degree! Maybe they all just had more money than they knew what to do with!

It’s simple but it’s made out like it’s the opposite

Investing is not that complicated. My friend said she didn’t even know what a “stock” or “share” was. I told her they’re the same. A stock/share (I find ‘share’ more intuitive) represents a company. Like Apple, Amazon, Google – the stuff we use on a daily basis. And you’re buying a part of it.

But somehow, the entire industry is still smothered in jargon. She said she’s not a ‘numbers’ girl’ and I said that’s fine – I barely passed my Maths ALevel and I’m working in finance and I’m also an investor.

Anyone can be an investor. And now, with the rise of fintechs and robo advisors, you can practically be an investor in a couple of seconds and you don’t need much to get going! Here’s how to fund your future with the smallest of sums and why you shouldn’t delay it.

But my friend was terrified of platforms like Nutmeg and Wealthify. Since she had no clue what it all means.

This why the knowledge piece needs to go hand-in-hand. It’s all very well and good for companies to take your money – they should teach you how to do it too! After all, it’s in their best interests. 

But you also can’t wait around for companies to teach you. You have the power. And as soon as you tell yourself “I can do it”, you will.

The minute we say “I can’t” we totally block ourselves off.

The internet – and social media – is literally a goldmine. You’ve just gotta know where to look. And be open to challenging what you read/see. Don’t take anyone’s word for it – check it up for yourself but also know that you can follow experts on the area and see how they did it.

There are endless youtube vids breaking down investing into the most edible chunks. And my blog will hopefully demystify a lot of that stuff for you too!

One thing we’re definitely not starved of in this age is info!

So make good use of it. And do yourself proud.

Disclaimer: This blog is not investment or financial advice. It is my opinion only. This blog is not a personal recommendation to buy/sell any security, or to adopt any such investment strategy. Always do your own research before you commit to any investment


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